Squire Welcomes Daniel Hooven as Chief Revenue Officer
SALT LAKE CITY—June 25, 2026—Squire, a nationally recognized accounting and advisory firm serving the Intermountain West, has named Daniel Hooven as Chief Revenue Officer (CRO), further strengthening the firm’s executive leadership team.
In his role, Hooven will oversee Squire’s revenue strategy and align revenue teams to drive sustainable growth, strengthen client relationships, and build a scalable go-to-market engine.
“As Squire continues to grow, we’re focused on building the infrastructure and leadership needed to support that momentum,” said Jonyce Bullock, CEO of Squire. “Daniel brings a thoughtful approach to strategy, collaboration, and client experience that aligns well with our culture and vision for the future.”
Hooven joins Squire from a top 60 national accounting and advisory firm, where he most recently served as Vice President of Marketing. He brings nearly two decades of experience leading marketing, business development, and strategic initiatives within professional services organizations and technology companies. His experience spans marketing strategy, business development, client experience, and go-to-market execution across a variety of professional services organizations.
“Throughout my career, I’ve been drawn to organizations that put clients first and invest in their people,” said Hooven. “Squire’s reputation, culture, and vision for the future make it an exciting place to be, and I’m looking forward to working alongside such a talented team.”
Hooven’s appointment comes as Squire continues to expand its presence across the Intermountain West and invest in strategic initiatives designed to enhance the client experience and drive long-term growth.
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ABOUT SQUIRE
Squire is an audit, tax, and business advisory firm with offices and teams across the Mountain West. With 50+ years of experience, we provide outsourced CFO and controller support, bookkeeping, payroll, sales tax, transaction support, ERP implementation and technology integration—helping businesses operate efficiently, stay compliant and achieve their financial goals. For more information, visit www.squire.com.