Squire provides complete and personalized tax management and planning solutions to meet your needs.


Squire provides complete and personalized tax management and planning solutions to meet your needs.

AWS, FinOps and Azure certified

Squire Technology, LLC Announces Launch of Cloud FinOps Technology and Service Offering Through Strategic Collaboration with Wasatch Air, LLC

SALT LAKE CITY—November 20, 2023—Squire Technology, LLC (Squire Tech), a leading provider of software products and related services and a wholly-owned subsidiary of Squire & Company, PC (Squire), announces the launch of a Cloud Financial Management Offering (Cloud FinOps Offering). This new offering is the result of a strategic collaboration with Wasatch Air, LLC, the leading provider of Cloud FinOps practice development services to accounting and business advisory firms.

Squire Tech’s Cloud FinOps Offering is designed to help clients optimize their overall cloud spend and enhance cloud reporting and governance. Squire Tech will achieve this by delivering advanced insights into cloud spending and implementing cost-saving measures for clients.

“Our move to launch this Cloud FinOps Offering underscores our commitment to elevating client support, expanding technological and advisory capabilities, and charting new paths for growth,” said Reuben Cook, Squire Practice Area Leader. “Addressing the significant challenge of cloud expenditure head-on, we are dedicated to enhancing the value of our clients’ cloud investments. This marks a transformative moment for Squire Tech, and we are eager to witness the positive impact of our efforts in the evolving landscape of cloud services.”

The Cloud FinOps Offering will include the following key features:

  • Cost Visibility and Insights: Obtaining a comprehensive view of cloud costs across the leading public cloud providers, Amazon Web Services (AWS) and Microsoft Azure.
  • Cost Optimization: Identifying and assisting with the ongoing implementation of cost-saving opportunities, such as right-sizing cloud resources, negotiating cost savings plans, and managing cloud budgets.
  • Cloud Governance: Implementing an integrated Cloud FinOps culture across the organization for ongoing cloud spend evaluation and optimization.

To learn more about Squire Tech’s new Cloud FinOps Offering, please visit or reach out to Lauren Hoffman Software Sales Director, directly at or 801.494.6017.




About Squire Tech:

Squire Tech is a forward-thinking software and technology advisory organization, that delivers confidence through exceptional expertise and personalized attention to your needs. We’re personally invested in your future. 


About Squire:

Celebrating its 50th anniversary, Squire is the fastest growing locally owned accounting and advisory firm in Utah with locations in Orem and Downtown SLC. For five decades they have delivered smart solutions and effective results to clients in Technology, Government, Finance, Healthcare, Professional Services, Internet Retailers, Direct Selling, Life Sciences, and beyond. For more information, please visit



About Wasatch Air: Engage, Elevate, Empower

Wasatch Air is the market leader in guiding CPA and Business Advisory firms through the development of a Cloud FinOps service offering.  Our mission is to help CPA and Business Advisory firms be the premier provider of Cloud FinOps services to their clients through a series of collaborative trainings and workshops.